FTC Investigating Opendoor for Its Advertising Practices

According to Opendoor docs, the FTC sent a civil investigative demand related to “statements pertaining to Opendoor’s provides reflecting or becoming primarily based on market place price ranges.”

NEW YORK – New corporate filings unveiled that Opendoor, an iBuying huge, is becoming investigated by the Federal Trade Fee (FTC) around its promoting practices and how it provides true estate choices to buyers.

The investigation was contained in Opendoor’s S-four assertion, which unveiled that it would be heading community via a merger with Social Cash Hedosophia Holdings Corp. II. That federal filing also unveiled a 2019 civil investigative demand.

The filing states: “In August 2019, the FTC sent a civil investigative demand to Opendoor trying to get paperwork and information and facts relating largely to statements in the company’s promoting and web page evaluating Opendoor’s provides to invest in homes to selling in a common method employing an agent and statements pertaining to Opendoor’s provides reflecting or becoming primarily based on market place price ranges.”

The investigation is ongoing, according to the S-four assertion.

In mid-September, Opendoor announced that it would develop into a community enterprise via a merger with Social Cash Hedosophia Holdings Corp. II. “This is 1 of a lot of milestones to our mission and will assist us accelerate the path to making the digital 1-end store to go,” Eric Wu, co-founder and CEO of Opendoor, explained to TechCrunch at the time.

Opendoor would make immediate cash provides to home sellers who wish to bypass the common route for selling, generally for the sake of a faster sale. Home owners have a tendency to spend additional in fee for the advantage.

As the COVID-19 outbreak strike in the U.S. this spring, Opendoor, like a lot of other iBuyers, paused operations. At the time, Opendoor announced programs to lay off 35% of its team as a cooling housing market place threatened the iBuying design.

Nevertheless, the housing market place arrived roaring back again as states began to reopen, prompting Opendoor and other iBuyers to reemerge, in aspect simply because iBuyers can generally complete transactions socially distanced. Opendoor resumed its immediate cash provides in its 21 markets by mid-August.

“We are just scratching the surface nowadays,” Opendoor explained in its filing, as documented by HousingWire. “We imagine we have a huge opportunity to grow our get to to the best 100 markets in the United States.”

Opendoor offered additional than 8,000 homes final calendar year and generated $four.seven billion in profits, according to the enterprise.

Profitability, nevertheless, proceeds to be a battle for iBuyer enterprises. From January via June of this calendar year, Opendoor posted a internet loss of $118 million.

Resource: “Opendoor Discloses That It is Beneath Federal Investigation,” HousingWire (Oct. six, 2020)

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